{"id":335,"date":"2026-03-01T20:00:00","date_gmt":"2026-03-01T20:00:00","guid":{"rendered":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/"},"modified":"2026-03-02T16:46:03","modified_gmt":"2026-03-02T16:46:03","slug":"intelligence-hypothecaire-plateforme-wordpress-entreprise","status":"publish","type":"wpl_post_portfolio","link":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/","title":{"rendered":"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p>Intelligence Hypoth\u00e9caire est la marque francophone de Mortgage Intelligence, desservant le march\u00e9 qu\u00e9b\u00e9cois avec des produits hypoth\u00e9caires, des services de courtage et des ressources \u00e9ducatives. Membre du groupe M3 Tech, elle partage la m\u00eame architecture de plateforme tout en maintenant une identit\u00e9 de marque distincte pour le march\u00e9 qu\u00e9b\u00e9cois.<\/p>\n\n\n\n<p>WPlook Studio a fourni des services de consultation en architecture WordPress et syst\u00e8mes sur un mandat de 4 ans (2021\u20132025). Nous avons h\u00e9rit\u00e9 du code et am\u00e9lior\u00e9 la plateforme avec des blocs personnalis\u00e9s, une refonte front-end, le backend courtier, de la consultation SEO et l&rsquo;optimisation d&rsquo;infrastructure pour les 5 marques M3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le d\u00e9fi<\/h3>\n\n\n\n<p>En tant que marque francophone, Intelligence Hypoth\u00e9caire n\u00e9cessitait un support bilingue complet avec des traductions appropri\u00e9es pour la terminologie hypoth\u00e9caire, les profils de courtiers et les outils interactifs \u2014 tout en maintenant la performance et la parit\u00e9 SEO avec la marque anglophone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que nous avons livr\u00e9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blocs Gutenberg personnalis\u00e9s<\/strong> \u2014 blocs CTA, recherche de localit\u00e9s, panneaux courtier et blocs de contenu avec interfaces React<\/li>\n<li><strong>Backend courtiers, bureaux et franchises<\/strong> \u2014 CPT synchronis\u00e9s avec le CRM BOSS<\/li>\n<li><strong>7 calculateurs hypoth\u00e9caires<\/strong> avec donn\u00e9es de taux dynamiques<\/li>\n<li><strong>Front-end Bootstrap 5<\/strong> avec th\u00e9matisation par marque et Webpack 5<\/li>\n<li><strong>Plateforme bilingue<\/strong> via Polylang avec 200+ cha\u00eenes fran\u00e7aises pour la terminologie hypoth\u00e9caire<\/li>\n<li><strong>Balisage schema<\/strong>, <strong>Google Maps API<\/strong>, <strong>Didomi<\/strong> et <strong>Google Tag Manager<\/strong><\/li>\n<li><strong>Infrastructure<\/strong> \u2014 Azure VM, 12 serveurs \u00e0 2, CI\/CD<\/li>\n<li><strong>Consultation SEO<\/strong> \u2014 strat\u00e9gie de mots-cl\u00e9s fran\u00e7ais, optimisation Core Web Vitals<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Temps de chargement r\u00e9duit de 16s \u00e0 moins d&rsquo;1s<\/strong><\/li>\n<li><strong>12 serveurs consolid\u00e9s \u00e0 2<\/strong><\/li>\n<li>Am\u00e9lioration des Core Web Vitals et positionnement SEO francophone<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Contexte Intelligence Hypoth\u00e9caire est la marque francophone de Mortgage Intelligence, desservant le march\u00e9 qu\u00e9b\u00e9cois avec des produits hypoth\u00e9caires, des services de courtage et des ressources \u00e9ducatives. Membre du groupe M3 Tech, elle partage la m\u00eame architecture de plateforme tout en maintenant une identit\u00e9 de marque distincte pour le march\u00e9 qu\u00e9b\u00e9cois. WPlook Studio a fourni des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":324,"parent":0,"template":"","meta":{"_yoast_wpseo_focuskw":"Intelligence Hypoth\u00e9caire plateforme WordPress","_yoast_wpseo_title":"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio","_yoast_wpseo_metadesc":"\u00c9tude de cas : modernisation d'Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.","_wpl_gsc_clicks":0,"_wpl_gsc_impressions":0,"_wpl_gsc_ctr":0,"_wpl_gsc_position":0,"_wpl_gsc_queries":"","_wpl_gsc_updated":"","footnotes":"","opposite_language_url":"https:\/\/wplook.ca\/portfolio\/intelligence-hypothecaire-wordpress\/","wpl_portfolio_page_client":"","wpl_portfolio_website_goal":"","wpl_portfolio_page_client_link":"https:\/\/intelligencehypothecaire.ca","wpl_portfolio_site_speed":1,"wpl_technology_used":[{"wpl_technology_name":"WordPress"},{"wpl_technology_name":"PHP"},{"wpl_technology_name":"MySQL"},{"wpl_technology_name":"Azure Virtual Machines"},{"wpl_technology_name":"Azure Front Door"},{"wpl_technology_name":"cPanel"},{"wpl_technology_name":"CI\/CD"},{"wpl_technology_name":"React"},{"wpl_technology_name":"Next.js"},{"wpl_technology_name":"REST API"},{"wpl_technology_name":"Agile"}],"wpl_portfolio_client_id":320},"wpl_post_portfolio_category":[9],"wpl_post_project_deliverable":[7,10,74],"class_list":["post-335","wpl_post_portfolio","type-wpl_post_portfolio","status-publish","has-post-thumbnail","hentry","wpl_post_portfolio_category-website","wpl_post_project_deliverable-conception","wpl_post_project_deliverable-wordpress-integration","wpl_post_project_deliverable-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas : modernisation d&#039;Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de cas : modernisation d&#039;Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence Web WPlook\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T16:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wplook.ca\/fr\/wp-content\/uploads\/sites\/2\/2026\/03\/intelligence-hypothecaire-site-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/\",\"url\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/\",\"name\":\"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/intelligence-hypothecaire-site-web.png\",\"datePublished\":\"2026-03-01T20:00:00+00:00\",\"dateModified\":\"2026-03-02T16:46:03+00:00\",\"description\":\"\u00c9tude de cas : modernisation d'Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/intelligence-hypothecaire-site-web.png\",\"contentUrl\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/intelligence-hypothecaire-site-web.png\",\"width\":800,\"height\":533,\"caption\":\"Intelligence Hypoth\u00e9caire \u2014 refonte du site WordPress\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/portfolio\\\/intelligence-hypothecaire-plateforme-wordpress-entreprise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/\",\"name\":\"Agence Web WPlook\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wplook.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio","description":"\u00c9tude de cas : modernisation d'Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/","og_locale":"fr_CA","og_type":"article","og_title":"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio","og_description":"\u00c9tude de cas : modernisation d'Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.","og_url":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/","og_site_name":"Agence Web WPlook","article_modified_time":"2026-03-02T16:46:03+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/wplook.ca\/fr\/wp-content\/uploads\/sites\/2\/2026\/03\/intelligence-hypothecaire-site-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/","url":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/","name":"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise | WPlook Studio","isPartOf":{"@id":"https:\/\/wplook.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/#primaryimage"},"image":{"@id":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/wplook.ca\/fr\/wp-content\/uploads\/sites\/2\/2026\/03\/intelligence-hypothecaire-site-web.png","datePublished":"2026-03-01T20:00:00+00:00","dateModified":"2026-03-02T16:46:03+00:00","description":"\u00c9tude de cas : modernisation d'Intelligence Hypoth\u00e9caire sur WordPress. Blocs Gutenberg, backend courtier, calculateurs et infrastructure Azure optimis\u00e9e.","breadcrumb":{"@id":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/#primaryimage","url":"https:\/\/wplook.ca\/fr\/wp-content\/uploads\/sites\/2\/2026\/03\/intelligence-hypothecaire-site-web.png","contentUrl":"https:\/\/wplook.ca\/fr\/wp-content\/uploads\/sites\/2\/2026\/03\/intelligence-hypothecaire-site-web.png","width":800,"height":533,"caption":"Intelligence Hypoth\u00e9caire \u2014 refonte du site WordPress"},{"@type":"BreadcrumbList","@id":"https:\/\/wplook.ca\/fr\/portfolio\/intelligence-hypothecaire-plateforme-wordpress-entreprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wplook.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Intelligence Hypoth\u00e9caire \u2014 Plateforme WordPress entreprise"}]},{"@type":"WebSite","@id":"https:\/\/wplook.ca\/fr\/#website","url":"https:\/\/wplook.ca\/fr\/","name":"Agence Web WPlook","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wplook.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"}]}},"_links":{"self":[{"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/wpl_post_portfolio\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/wpl_post_portfolio"}],"about":[{"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/types\/wpl_post_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/wpl_post_portfolio\/335\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/wpl_post_portfolio\/335\/revisions\/365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/media\/324"}],"wp:attachment":[{"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"wpl_post_portfolio_category","embeddable":true,"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/wpl_post_portfolio_category?post=335"},{"taxonomy":"wpl_post_project_deliverable","embeddable":true,"href":"https:\/\/wplook.ca\/fr\/wp-json\/wp\/v2\/wpl_post_project_deliverable?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}