Context

Intelligence Hypothécaire is the French-language brand of Mortgage Intelligence, serving Quebec’s francophone market with mortgage products, broker services, and educational resources. Part of the M3 Tech group, it shares the same enterprise platform architecture while maintaining a distinct brand identity for the Quebec market.

WPlook Studio provided Senior WordPress & Systems Architecture consulting over a 4-year engagement (2021–2025). We inherited the codebase and improved the platform with custom blocks, front-end redesign, broker backend, SEO consulting, and infrastructure optimization across all M3 brands.

The Challenge

As a French-language brand, Intelligence Hypothécaire required full bilingual support with proper translations for mortgage terminology, broker profiles, and interactive tools — while maintaining performance and SEO parity with the English brand.

What We Delivered

• Custom Gutenberg blocks — CTA blocks, location finder, broker panels, and content blocks with React edit interfaces
• Broker, office, and franchise backend — custom post types synced from the BOSS CRM
• 7 mortgage calculators — affordability, payment, refinance, rent-vs-buy, debt consolidation, closing fees, and custom rate
• Bootstrap 5 front-end with brand-specific theming and Webpack 5 build
• Bilingual platform via Polylang with 200+ French-translated mortgage industry strings
• Schema markup, Google Maps API, Didomi consent, Google Tag Manager
• Infrastructure — Azure VM, 12 servers to 2, CI/CD pipelines
• SEO consulting — French keyword strategy, Core Web Vitals optimization

Results

• Page load reduced from 16s to under 1s
• 12 servers consolidated to 2
• Improved Core Web Vitals and French-language SEO positioning