Strategy

An RFP is a filter. Publish the budget, give the content and document volumes, separate mandatory from rated criteria, state the contract terms, and never request speculative design.

A municipal website is a service counter, not a brochure. Planning for council cycles, document volume, bilingual capacity and accessibility is most of the work.

A redesign is a large, disruptive instrument. Eight signals that say rebuild, three that say do something cheaper, and the five measurements that tell you which situation you are in.

Most domain-name advice was written for a web that no longer exists. The seven decisions that actually matter for a Canadian organization, starting with who owns the registration.