Case Study

Intelligence Hypothécaire – Enterprise WordPress Platform

Project Goal: Modernize the French-language mortgage platform: custom blocks, broker backend, calculators, SEO and infrastructure.

Intelligence Hypothécaire site web de courtage hypothécaire

Client

Intelligence Hypothécaire

View Website

Technologies

  • WordPress
  • Bootstrap 5
  • Webpack 5
  • React
  • PHP
  • MySQL
  • BOSS API
  • REST API
  • Gutenberg Blocks
  • SASS
  • PostCSS
  • Azure VM
  • CI/CD
  • Google Maps API
  • Polylang
  • JSON-LD Schema
  • Didomi

Deliverables

Context

Intelligence Hypothécaire is the French-language brand of Mortgage Intelligence, serving Quebec’s francophone market with mortgage products, broker services, and educational resources. It runs on the same platform as the English brand, with its own child theme and brand identity for the Quebec market.

Intelligence Hypothécaire is one of five brands of the M3 Tech group that share one WordPress platform: one parent theme and block library, with a child theme per brand. WPlook Studio took the platform over from a previous agency and developed it from 2021 to 2025, as one engagement covering all five brands. The other four are Multi-Prêts, Mortgage Alliance, Invis and Mortgage Intelligence, each with its own case study. Our role was senior WordPress and systems architecture: custom Gutenberg blocks, the front-end redesign, the broker backend, infrastructure and SEO consulting.

The Challenge

As the French-language brand, Intelligence Hypothécaire needed its mortgage terminology, broker profiles and interactive tools properly translated into French, with the same performance and search visibility as the English brand.

What We Delivered

  • Custom Gutenberg blocks for calls to action, the location finder, broker panels and page content, with React editing interfaces
  • Broker, office, and franchise backend built as custom post types, synced from the BOSS CRM through an API integration
  • 7 mortgage calculators covering affordability, payment, refinance, rent-vs-buy, debt consolidation, closing fees and custom rate
  • Bootstrap 5 front-end with brand-specific theming and Webpack 5 build
  • Bilingual platform via Polylang with 200+ French-translated mortgage industry strings
  • Schema markup, Google Maps API, Didomi consent, Google Tag Manager
  • Infrastructure moved from Azure Web App to Azure VMs on the Azure setup the client already used, consolidating twelve servers to two, plus CI/CD pipelines
  • SEO consulting for French keyword strategy and Core Web Vitals

Results

  • Page load reduced from 16s to under 1s
  • 12 servers consolidated to 2
  • Improved Core Web Vitals and French-language SEO positioning