Case Study

Mortgage Intelligence – Enterprise WordPress Platform

Project Goal: Modernize the mortgage platform: custom blocks, broker backend, calculators, SEO and infrastructure optimization.

Mortgage Intelligence mortgage brokerage website

Client

Mortgage Intelligence

View Website

Technologies

  • WordPress
  • Bootstrap 5
  • Webpack 5
  • React
  • PHP
  • MySQL
  • BOSS API
  • REST API
  • Gutenberg Blocks
  • SASS
  • PostCSS
  • Azure VM
  • CI/CD
  • Google Maps API
  • Polylang
  • JSON-LD Schema
  • Didomi

Deliverables

Context

Mortgage Intelligence is a national mortgage brokerage network. Its French-language brand, Intelligence Hypothécaire, runs on the same platform. Part of the M3 Tech group, the platform serves both brokers and consumers with tools for mortgage calculations, broker discovery, and educational content.

Mortgage Intelligence is one of five brands of the M3 Tech group that share one WordPress platform: one parent theme and block library, with a child theme per brand. WPlook Studio took the platform over from a previous agency and developed it from 2021 to 2025, as one engagement covering all five brands. The other four are Multi-Prêts, Mortgage Alliance, Invis and Intelligence Hypothécaire, each with its own case study. Our role was senior WordPress and systems architecture: custom Gutenberg blocks, the front-end redesign, the broker backend, infrastructure and SEO consulting.

The Challenge

When we took the platform over, pages took 16 seconds to load, the sites ran on twelve Azure servers, and the front end was dated. Mortgage Intelligence needed broker management, interactive mortgage tools and stronger search visibility in a competitive financial-services market.

What We Delivered

  • Custom Gutenberg blocks for calls to action, the dynamic location finder, broker information and content management, with React editing interfaces
  • Broker, office, and franchise backend built as custom post types, synced from the BOSS CRM through a JWT-authenticated API integration
  • 7 mortgage calculators covering affordability, payment, refinance, rent-vs-buy, debt consolidation, closing fees and custom rate
  • Bootstrap 5 front-end with PostCSS pipeline, custom media queries, and brand-specific theming
  • Broker search with Google Maps API integration
  • Schema markup for Organization, Financial Service and Breadcrumb schemas
  • Bilingual support via Polylang with 200+ translated strings
  • Infrastructure migration from Azure Web App to Azure VMs with cPanel on the Azure setup the client already used, consolidating twelve servers to two
  • CI/CD pipelines, SEO consulting, Didomi consent management

Results

  • Page load reduced from 16s to under 1s
  • 12 servers consolidated to 2
  • Improved Core Web Vitals across all pages
  • Faster deployment cycles through modernized CI/CD